Brand Building and Data-Driven Marketing
I have 10+ years experience cultivating strong brand messaging via content marketing, PR, events and influencers. A solid communications strategy manifests a strong brand.
Learn about the results from campaigns and initiatives that I have led below.
Coverage from survey/research examples:
I project managed this exhaustive co-marketing research project. Partnering with popular social marketing tool Buffer, Animoto examined the performance of square and vertical video on social.
Customer stories featured in press and marketing:
Jane Goodall Institute case study
Billboard Magazine case study
Executive thought leadership articles I secured:
Online courses + influencer collabs that I produced:
I hired and managed teams for events. They consistently hit sales goals at conferences that I selected (e.g., MINDBODY’s BOLD, WPPI, etc).
Brand awareness KPIs achieved via other conferences geared toward marketing professionals.