Hi there! 👋
I’m Becky — a growth-driven marketing strategist with 15+ years of experience scaling B2B tech startups.
My expertise spans the full marketing funnel, from brand positioning and demand generation to content strategy and product marketing. I specialize in crafting and executing GTM strategies that drive user acquisition, engagement, and revenue growth.
Whether launching a new product, refining messaging, or optimizing multi-channel campaigns, I thrive in fast-paced environments where strategy meets execution. I excel at working cross-functionally to turn insights into impact, ensuring marketing efforts align with business goals.
Ready to see how I can help your brand grow? Explore my portfolio and case studies, check out the testimonials below or contact me.
Testimonials:
“Becky is one of those people who will run through walls for you. As her manager, I was impressed with her dependability, forward-thinking, and creativity. It’s uncommon for strong ‘creatives’ to be equally strong in execution and be results-oriented. This is one of Becky’s strongest attributes.”
“Becky is a great strategic thinker who can rapidly turn strategy into action and results. She consistently delivers top results across a number of areas, focused on driving growth.”
“Becky is a total go-getter. She’s one of those *rare* colleagues that you can always count on to get the job done, with a high bar of value and an emphasis on efficiency. Unique combination of attributes that enable her to consistently drive growth from the marketing, sales and communications side of the house: fully engaged with customers and the product, data-driven, proactive, tenacious, empathetic, inquisitive, energetic and super fun to be around (fellow employees, partners and customers concur!). ”
“Becky transformed our email channel from a secondary marketing channel into a lucrative and engaged community of over 100,000 subscribers. Becky is the best type of marketer: one who spends time getting to know her target audience and their pain points. She leverages this understanding, along with outstanding copywriting, CRO, and digital marketing expertise to create marketing campaigns that drive significant engagement and revenue.”
“Becky led various marketing functions for much of the time I was head of product at Animoto. We worked together for about 9 years. She was always incredibly hardworking, intuitive, and customer-focused - on that last point, more than maybe anyone else at the company. She has Real Heart, and is a Real Person, and these are tremendously valuable assets. Oh and I should mention she’s a blast to work with. ”
“Becky is one of those shockingly rare people who somehow manages to combine a founder’s work ethic with the intuition of a true creative. Thanks to Becky’s unique talent and tireless work ethic, our email list continues to drive a significant portion of our revenue today. The Close just wouldn’t have been as successful without her.”
“I’ve worked with Becky in each of her roles during the past 8 years and here’s what she brings to the table — she’s a strategic thinker AND do-er who’s always pushing the envelope for results. She adapts to new roles quickly and does so with a level of enthusiasm that charges up the teams around her. I work in finance and appreciate her level of care around the numbers. She’s meticulous about her budget, and is always looking to maximize spend ROI. ”