Hello, I'm Becky.

With 15+ years of experience marketing tech startups, I thrive in building from the ground up. As an early-stage marketer, I specialize in go-to-market (GTM) strategies that drive user acquisition and revenue growth.

Explore my portfolio to learn more about how I help brands scale.

Core Competencies

Head of Marketing, Visor

2023 - Present

Visor is a modern and beautifully designed project portfolio management tool. I’ve had the privilege of driving significant growth in our user base through organic channels, optimizing pricing and packaging to increase Average Order Value (AOV), and contributing to various other growth initiatives.

Senior Content & Email Marketing Manager,
The Close

2020 – 2022

I successfully doubled traffic and revenue from The Close’s email channel by implementing targeted segmentation, personalized campaigns, and other strategic tactics. Additionally, I fueled growth for the emerging Close Pro training product through influencer partnerships and SEO-driven content.

Director of Communications & various marketing roles, Animoto

2008–2019

I was the first marketing hire at Animoto, where I played a key role in transforming the company into a thriving B2B SaaS business with over 100,000 subscribers.

Check me out on LinkedIn

Hello, I'm Becky.With 15+ years of experience marketing tech startups, I thrive in building from the ground up. As an early-stage marketer, I specialize in go-to-market (GTM) strategies that drive user acquisition and revenue growth. Explore my portfolio to learn more about how I help brands scale.