Content Marketing Freelancer, Various
2019 - 2020
I have written about everything from video marketing to vacuums to vegan protein bars. I have also been a ghostwriter for executives, often specializing in B2B thought leadership.
Director of Communications, Animoto
2017 – 2019
As Director of Communications for the popular online video maker/SaaS company, Animoto, I drove in-house press efforts during Animoto’s B2B pivot. I secured coverage in key publications like Forbes & Entrepreneur.
I created case studies, thought leadership and other content for PR & marketing. I also developed the strategy for Animoto’s co-founder in his role as Chief Video Officer.
Head of B2B / Pro Photo Vertical, Animoto
2013–2017
I was in charge of the pro photography segment’s growth at Animoto. I grew new bookings for this segment 40% Y/Y for approximately 18 months.
I was then promoted to head of CO department, which oversaw growth for Animoto’s three main customer segments (B2C and B2B). I managed a department of four people.